Tour Visuals & Stage Design
Tour visuals are the most hardware-adjacent discipline of brand work. They run live, they run in real time on an LED wall or a backdrop cloth, they get triggered by a VJ in Resolume, and they have no undo button. Unlike a cover finalised in a quiet room, visuals have to work on the night 800 people are waiting for the beat. We design them with the rules of the stage in mind, not those of a showreel compilation.
Where tour visuals win
A show is a time continuum. It has a beginning, a warm-up, a peak, a comedown. Visuals that ignore this arc and loop the same animation for 90 minutes leave the setlist's energy curve to work alone. Visuals that breathe with the setlist amplify the set. They lift a drop and pull back in a ballad, they translate the album artwork onto the backdrop and carry the recognition moment through the entire show.
The second aspect is technical. A club venue has a 4-metre backdrop. A summer festival has 16-metre LED walls plus two side screens. A theatre piece works with projection on a back wall and a moving screen. Delivering visuals in only one format cuts you off from half the gigs. We think about mapping and aspect ratios from the start, so the same identity finds its form in any venue.
What the project delivers
A typical tour visual package contains 6 to 12 loops and sequences, each 30 to 120 seconds long, in 4K and 2K, ProRes 422 HQ or HAP for Resolume, with alpha layers for MadMapper, plus a short tech brief for the tour VJ. On request we develop cinematic sequences for intro, outro and selected track highlights, plus a stage mapping concept if the stage has unconventional geometry. For larger productions we couple the visuals with the event branding and the concert posters, so the poster in presales and the backdrop on show night belong to the same world.
We derive the visuals from the existing visual identity and the current album artwork. We do not build a standalone stage world unrelated to the cover hanging in the foyer as a tour poster.
Pricing and timing
A club tour production with 6 to 10 loops lands between €2,500 and €5,500. A full tour visual production with mapping, cinematic sequences and per-venue backdrop adjustments moves between €5,500 and €9,000. Timelines run 4 to 10 weeks. Anyone planning a festival show or an album premiere should couple the start with the release date, so album artwork and stage world hit the audience at the same time.
Visuals that work with the setlist
We design loops and sequences not as wallpaper but on the actual tour setlist. Every transition lands, every energy curve is planned, the backdrop participates instead of hanging behind.
4K loops, Resolume and MadMapper ready
Delivered in the formats tour VJs and lighting designers actually use. ProRes or HAP for Resolume, separated layers for MadMapper, Notch files on request. No converting during the soundcheck break.
An identity that runs from cover to stage
We derive the visuals from the [artist identity](/en/leistungen/musik-kultur/musik-artist-branding). So the backdrop does not look like it grew on a different planet than the album cover.
Mapping and venue flexible
We deliver masters in multiple aspect ratios (16:9, 4:3 LED wall, custom mappings), so a club show with an LED column and a festival with a wide backdrop can run the same material.
Selected work
ANNA YUNA – Music Branding
A visual language that oscillates between neon light and moonlight — cover artwork and stage presence for a musician.
Super Me – Mental Health Game
Pixel heroines, bold colours and a neon-pink tone — character and brand world for a mental health game.
Frequently asked
For a club tour with 6 to 10 loops and a deliberate energy curve across the setlist, we typically land between €2,500 and €5,500. A full tour visual production with cinematic sequences, stage mapping and per-venue backdrop adjustments moves between €5,500 and €9,000.
As a standard, 4K (3840×2160) and 2K (1920×1080) in ProRes 422 HQ or HAP for Resolume. For MadMapper we deliver separated layers with alpha. Anyone working with Notch or TouchDesigner gets the source files for live adjustment. Aspect ratios are agreed in the brief, often 16:9, 21:9 for wide backdrops or custom mappings for LED sculptures.
4 to 10 weeks, depending on the number of loops, the animation complexity and whether a mapping has to be set up. For festival appearances we plan at least 4 weeks of lead time before the show, so a technical walkthrough the night before is possible.
Yes. If an [artist branding](/en/leistungen/musik-kultur/musik-artist-branding) or album cover is already in place, those are the natural anchor points. We translate the imagery into motion without taking it apart. If the identity is not in place yet, we start there instead of building visuals on an unfinished foundation.
Yes. Concept, reviews and files run remote. On-site visits for soundcheck, technical walkthrough or the show are possible across Germany and scheduled separately.
Start a project?
Tell me briefly what it is about — in a 30-minute first conversation we clarify whether and how we can work together.