Food Packaging
A food pack is a compressed brand promise. In two seconds it explains what is inside, who stands behind it and why this price. It competes in the supermarket, the organic shop, the farm store or the online shop with products that claim the same. Food packaging therefore decides not only the first purchase, but also the brand in the kitchen cupboard: people who see the same jar every morning build brand loyalty, or they do not. We design food branding and food packaging for manufactories, retail brands and direct sellers who do not want to disappear on the shelf.
What makes food packaging different
A food pack carries a legal and a design mandate. Legally, the EU Food Information Regulation requires mandatory data in a minimum type size. Design-wise, the shelf demands a clear hierarchy in two seconds. The two often collide because mandatory data lands on the back, but small labels do not have a back. We build layouts that place mandatory info cleanly while keeping hierarchy and personality on the front. For a label line on jams, honey or sauces, that often means working with circular labels and sleeves carrying different functions.
Material counts twice. Food contact requires approved coatings, so not every natural paper or film is freely usable. At the same time, sustainable packaging pulls especially hard in food, because buyers are sensitised. We work with FSC carton, mineral-oil-free inks and mono-material solutions that work in the recycling stream, and we say clearly what is real and what is marketing wishful thinking.
What we actually deliver
A food packaging project covers the strategic clarification of brand positioning, the design of the full packaging line, the development of mandatory information in coordination with legal or a food consultant, artwork with cutting contours and profile conversion, and full print management through the first run. For brands with an existing logo we build on the existing identity. For new launches we develop the brand design together. You receive print-ready data, a final sample and a PDF mockup for sales and retail conversations.
Mandatory info is not a design enemy
Ingredients, nutrition, allergens, best-before. We integrate mandatory information so it stays legible without cluttering the front face.
From the shelf, not from Pinterest
A food pack competes at 1.5 metres with twelve neighbours. We build hierarchy and colour system with the real environment in mind.
Material decides recycling
Mono-material, FSC carton, compostable films. A food pack today has to work and tomorrow has to land cleanly in the waste stream.
Scales with the range
New variety, new format, seasonal edition. The system carries the extension instead of being reinvented each time.
Frequently asked
A single pack with label, front face and artwork lands between €2,500 and €5,500. A food range with three to eight variants, folding box, sleeve and print management runs between €7,500 and €22,000. Premium lines with elaborate finishing can sit above that.
From briefing to print release we plan 6 to 10 weeks. A single label on an existing bottle or can is doable in 4 to 6 weeks. A larger range with special finishing, proofs and multiple varieties needs 10 to 14 weeks.
The EU Food Information Regulation requires product name, ingredient list with allergens, net quantity, best-before date, producer, nutrition declaration and, where applicable, origin. We integrate this so the mandatory type size stays legible without choking the front face.
For dry products FSC carton with mono-material PE or paper interior works. For wet products, coatings that are compatible with recycling streams are required. For coffee and tea, compostable aroma-protection bags exist. We check material combinations with the printer before design.
Yes. Food brands, manufactories, farm shops and organic producers in every region of Germany are part of the normal work. Briefings, material samples and proofs run remote, on-site visits for bottling or press approvals can be planned separately.
Start a project?
Tell me briefly what it is about — in a 30-minute first conversation we clarify whether and how we can work together.