Packaging Design
A pack is the last piece of advertising before purchase and the first brand experience after purchase. It competes at 1.5 metres distance with neighbouring products, gets picked up, turned, read, photographed. Good packaging design survives this moment because it does two things at once: it makes the brand legible in two seconds and gives reasons to put the product back or take it home on the second look. We design product packaging that works on the shelf, triggers something in the hand and gets produced at the printer without drama.
Where packaging design actually wins
Most packs do not fail at the logo. They fail at hierarchy: what someone sees first, what they see second, what stays small on the back. In practice that means thinking material, colour system, typography and finishing together. A folding box with spot varnish on natural paper at 350 GSM feels different from glossy art paper with hot foil stamping, and both can be right depending on the brand and the shelf context.
We design packaging from the range, not the front face. A packaging family needs to carry the next flavour, the next size and the next special edition. The colour system is built modularly, the typography stays constant, the recognition element remains stable. Skip that planning and every line extension turns into a redesign, losing the recognition the first project was paid to build.
What we actually deliver
A typical project covers the strategic clarification in a brand workshop, the visual identity of the packaging line (colour system, typography, imagery, iconography), the design of all variants including dieline and artwork, plus full print management. We review material samples, sign off proofs, talk to printers about finishings like hot foil stamping, blind embossing or spot varnish. For sustainability-focused projects we work with FSC-certified carton, grass paper or mono-material solutions. You end up with print-ready data, a clear packaging system and a first sample you can hand to investors, retail buyers or your own team.
Designed from the shelf
A pack rarely stands alone. We design it for the moment between three competitors, at 1.5 metres distance, under fluorescent light.
Material choice is design
Carton, natural paper, glass, PET. The choice decides haptics, print quality, finishing and recycling stream. We make it deliberately, not by habit.
Print-ready data, not a craft kit
Dieline, bleed, cutting form, profile conversion. You receive data the printer accepts without follow-up questions.
Scales with the range
A packaging family should carry the second flavour and the third size without reinventing the identity each time.
Frequently asked
A single pack with label, front face and mockups lands between €2,500 and €6,500. A packaging family with three to six variants, folding box, sleeve and full print management runs between €8,000 and €22,000. We clarify the scope after briefing.
From kickoff to print-ready data we plan 6 to 12 weeks depending on complexity. A single pack is doable in 4 to 6 weeks. A larger range with finishing and proofs needs more like 10 to 14 weeks including revision rounds.
Yes. We gather quotes from printers we know, coordinate proofs and check the sheets before release. You end up with finished packs, not a PDF and a supplier list.
Then we work on the existing dieline but review it critically. Sometimes a pack gains more from a small form change than from a fifth colour variant.
Yes. Packaging projects for brands in every region of Germany are normal work, from a small manufactory in the south to a startup in the north. Briefings, material samples and proofs run remote, on-site press approvals can be planned separately.
Start a project?
Tell me briefly what it is about — in a 30-minute first conversation we clarify whether and how we can work together.