Web design is the most visible translation of a brand. A website is usually the first sustained contact someone has with you, which is exactly why it must not look like a theme clicked together on ThemeForest. A brand-driven site starts with the question of what the site actually has to do, who it speaks to, and how the brand breathes in a browser window. Pixel work comes after.

What separates a brand website from a template

Templates are efficient and often look fine. They have one core problem, though, they were made for nobody. Starting from a theme produces a site that sounds like a thousand others, and the brand behind it goes invisible.

We work the other way around. From brand design and visual identity we derive a design system for the browser, with its own typographic scale, spacing logic, and interaction patterns. When the brand is not yet in place, we add a brand workshop before web design starts. Wireframes and layouts come after.

In practical terms every section has a job. Hero, proof, offer, trust, contact. What does not fit that order does not go on the page, it lives in the blog or in a dedicated landing page.

How we build

Most brand websites get built in Webflow or Framer. Both CMS platforms have matured to the point where editorial work is enjoyable and the design does not get clipped. I do not hand over a site as a zip, I hand over a living system with documented style classes, components, and templates.

Performance is part of the project from day one. Images ship as AVIF or WebP, fonts load locally, animations stay sparse. A fast site is not just SEO hygiene, it shapes perception. A slow brand feels heavy.

Before launch we run review rounds in shared previews. After launch we handle SEO setup, domain configuration, and a short hands-on, so you can work in the CMS yourself. A maintenance retainer is available for ongoing updates and small adjustments.

01

Brand first, pixels later

Web design does not start in the browser. We start with the brand, the voice, and the job the site actually has to do.

02

Brand website over builder

A site should sound like your brand, not like the theme marketplace. We build layouts that match the identity, not the next available template.

03

Performance is part of design

Fast load times, clean HTML, optimised images, and a CMS you can actually work in. Speed belongs to the aesthetic.

04

SEO built in from the start

Structure, headings, meta data, and URLs get decided in the design, not bolted on later. A beautiful site nobody finds is half done.

Frequently asked

A fully designed brand site with five to ten pages, CMS, and animations typically lands between € 8,500 and € 24,000, depending on scope, feature depth, and whether the brand is in place. Complex projects with multilingual CMS or commerce sit higher.

From kickoff to go-live, 6 to 12 weeks is realistic. Faster is possible when brand and content already exist, otherwise we add a short workshop and a content phase up front.

Webflow or Framer by default. Both CMS platforms have matured to the point where editorial work is genuinely pleasant and the design does not get clipped. WordPress only when an existing stack truly requires it.

I do not write copy myself, but I regularly work with writers and coordinate the process. Image selection, retouching, and briefing photo shoots are part of every project.

Yes. Studio Rotstich is remote first. Kickoff, workshops, and presentations run on video, with one or two on-site sessions across the DACH region when it helps. Clients sit in Munich, Hamburg, Vienna, Zurich.

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Tell me briefly what it is about — in a 30-minute first conversation we clarify whether and how we can work together.