Facade Design

A facade is the only advertising that is never switched off. It works as people walk by, as they drive past, when somebody looks out of a window across the street, day, night, in the rain. Get this stage right and you save on posters. We design facades that fit the brand and the building, with material that holds up to both.

Where a facade actually wins

Most shops are discovered on the street, not in Google. This applies to cafés, to boutiques, to medical practices, to restaurants. The facade is the first point at which the brand becomes physical, and the only one every passer-by sees. Starting with cheap vinyl signals that the inside was also cheapened. Working precisely signals the opposite.

Good facade design respects the building. A turn-of-the-century house calls for different material than a fair-faced concrete new build. A classicist facade rarely tolerates backlit acrylic bodies, an industrial building thrives on them. We read the building before proposing material. Sometimes the most honest answer is to work with what is already there, sometimes it is a new lettering in 6mm routed aluminium.

What we actually deliver

A typical facade project starts with a survey and an inventory. We check the structural side of the mounting, the light situation by day and night, the permit status in the respective city. From this data a concept grows that argues from the visual identity and the logo. We develop two or three material variants, gather samples and test them at the real building on site.

Concretely: a lettering in routed letters, a logo on a cassette sign, a vitrine with backlit film, or a simple painting in the right colour, as fits. We deliver the technical drawings for the sign maker, coordinate with structural engineers when needed, and prepare the permit documents. For the interior application the storefront design and the wayfinding system follow, so outside and inside speak the same language.

01

Material chosen with weight

Routed aluminium letters, backlit acrylic bodies, plywood or 3M vinyl. Each choice answers the building, the weather and the visibility, not a trend.

02

Permits considered

Size, mounting, lighting, much of this requires permits in German cities. We bring the documents to the point where the building authority can approve.

03

Functional day and night

A facade must be recognisable in sunshine, rain and darkness. We test lighting, contrast and material ageing with samples on site.

04

Brand-true and site-appropriate

A city-centre facade reads differently from one in an industrial area. We translate the brand into the location without diluting it.

Frequently asked

For a classic lettering application with routed letters, logo and a concept we typically land between €2,500 and €7,000 for the design. Production and installation by the sign maker is billed separately, depending on material between €1,500 and €8,000. We clarify the scope in a first conversation.

In most German cities yes, as soon as the application exceeds a certain size or is illuminated. We prepare the necessary plans and elevations so the application can be submitted. The submission itself is handled by the sign maker, the architect or you.

Backlit acrylic bodies feel modern and are visible at night, routed aluminium letters are robust and timeless, plywood warms and fits sustainable brands, 3M vinyl is the cheapest option but rarely lasts more than seven years. We test this with samples on site.

From first sketch to installation we plan 8 to 14 weeks. Of those four weeks for design, two for material samples and approval, the rest for production and installation. Permit procedures can extend this.

Yes. Facade projects in every region of Germany are normal work. Design and approvals run entirely remote. For surveys, material samples and final approval we travel, with appointments bundled.

Start a project?

Tell me briefly what it is about — in a 30-minute first conversation we clarify whether and how we can work together.