Newsletter Design

Newsletter design is a craft of its own. Email clients are the last browsers where 2010s markup still rules, where Outlook renders on a Word engine, and where a CSS bug in the header collapses half the layout. Anyone walking in with the assumption that this is just web design with a different viewport learns quickly. We build email design that looks like your brand in Mailchimp, Brevo, or Klaviyo and survives the old Outlook in the accounting office.

From single send to system

Most brands start with a one-off template. Pretty, used once, then forgotten. We build a modular system instead. Header, hero, editorial block, product grid, CTA strip, quote, footer. Each module is designed in its own right and combines freely, so every send looks like your brand without someone redesigning the template each time.

The setup builds on the visual identity and connects to brand design and brand guidelines. What applies on the website applies in the inbox: same typography, same colors, same voice.

Mailchimp, Brevo, Klaviyo, MAPP

We stay system-agnostic. Mailchimp remains the easiest entry for many smaller brands, Brevo (formerly Sendinblue) is strong with German-speaking B2C, Klaviyo dominates Shopify e-commerce, MAPP is standard at enterprise scale. Which system wins depends on the stack and send volume, not on a favorite.

We build either directly in the ESP or in MJML, a markup standard that produces clean email tables and imports into almost any system. Before launch we run tests through Litmus or Email on Acid against the major clients, then handle setup, a first test send, and a short onboarding for your team. A retainer for seasonal campaigns or new modules is available afterwards.