Sales Deck Design
A sales deck rarely stands alone. It runs in the discovery call, gets sent by email, surfaces again in the procurement review and gets opened once more in a kickoff three months later. Designing for one of those stations means missing the others. We build decks so the same file works in the live demo and the PDF distribution, with modular blocks sales can adapt per vertical and use case, across Germany for teams in SaaS, IT and consulting.
What a sales deck actually delivers
The order is not arbitrary. Pain point, solution, differentiation, proof, ROI, implementation, next step. We walk the pitch with the sales team, listen to a few real discovery calls and cut what nobody uses. Charts are reduced so procurement and management find their number on the same slide. Where sales needs a separate argument per vertical, we build modules instead of maintaining fifteen variations of the same deck.
Visually, we work with the existing brand system from the brand guidelines if one exists, or build a lean layout system of typography, colour, iconography and grid. The result is a master deck that shares a design language with the investor deck and the keynote presentation, without each sales team reinventing everything.
What sales handles after handover
The deck ships as a Figma master plus PowerPoint version, with named components, master slides and a short handover session. Sales swaps logos, vertical examples or ROI figures without the layout breaking. A typical sales deck project sits between €3,000 and €7,500, depending on slide count, module count and language versions. If business stationery or a brochure for trade fair appearances is needed in parallel, we build everything from the same source.
An argument chain, not a slide graveyard
Every slide answers a concrete buyer question. Anyone scrolling sees no feature jungle, but a reason to buy.
Template, not one off
The deck is built as a modular master that sales can adapt in half an hour per vertical or use case, without breaking the layout.
Charts that procurement actually reads
We design KPIs so procurement, management and IT get the same reading on one slide. Fewer diagrams, more clarity.
Pitch and self serve at the same time
A live pitch version with reduced text and a read version for email distribution. Both from one source, both consistent.
Frequently asked
A sales deck with storyline consulting, modular design system, 20 to 30 slides and templates for sales adaptations typically lands between €3,000 and €7,500. If a larger sales enablement set is built in parallel it can sit above that, which we clarify before the proposal.
From briefing to final deck, 3 to 6 weeks is realistic. With a clear sales process and defined personas it moves faster. If the argument chain has to be developed together, we add a strategy round.
Yes. The master deck is built as a modular system with clearly named components in Figma and PowerPoint. A short handover session is included so sales and marketing can swap slides independently.
Yes. Standard applications like case study decks, onboarding decks or quarterly review decks can sit on the same design system. We name that before the proposal if you need the full set.
Yes. Briefings, strategy rounds and reviews run entirely remote via Figma and video. Sales decks for teams in Frankfurt, Stuttgart, Hamburg and any other location are part of the normal project landscape.
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