Corporate Design & Brand Identity
Corporate design sounds to many like a 90s ring-bound A4 manual. What it has to deliver today is different: a company appears in parallel on a careers landing page, in a pitch deck, on management's LinkedIn profile, in a press release and on a trade fair booth. These touchpoints must clearly belong together, without every department consulting the same PDF. That is exactly what we build the system for.
What a load-bearing corporate design contains
A solid CD starts at the wordmark and ends at the email signature generator. In between sit the logo family, colour system with functional colours, type hierarchy, image direction, layout principles for print and web, iconography, stationery (letterhead, business card, envelope, stamp), digital templates (presentation, Word, newsletter) and a media centre where all assets are versioned. Concretely, we deliver not only the design system but also the tools to apply it in everyday work.
Before we put pen to paper, we clarify strategy. In most projects a brand strategy runs in parallel or upfront, a brand workshop sorts values and tone. Only then do logo variants and colour drafts emerge. This skips the classic discussion loop where three managing directors decide on gut feel and the communication team has to carry the result.
Handover so designers and marketing can actually work
A CD without a proper handover is a PDF with an expiry date. We deliver brand guidelines in the format the team works in: a Figma library with components, an InDesign template set with commented patterns, working Word and PowerPoint templates with proper hierarchy, a centrally linked media centre. With it come onboarding sessions for marketing, sales and management, so everyone sees where there is room to play and where there is not.
We design corporate identities for companies that want to grow. Meaning: the system has to hold in five years, when twenty employees become a hundred and one product becomes three. Modular building blocks, clear hierarchies and a documented extension process are the answer. What we do not do: decorative CD manuals meant to impress the managing director. A CD is a tool, not a display cabinet.
A unified presence, not ten different ones
We prevent the classic patchwork look where every department keeps its own style. A consistent CD saves correction loops and sharpens perception.
Strategically grounded, not decorative
Positioning comes before design. Every corporate design element serves a function in brand communication or sales reality.
Scalable from mid-size to corporate
Our systems work for teams of five and still hold when the company grows to a hundred. Templates, libraries and guidelines scale up.
Handover in the tools the team uses
Figma libraries, InDesign templates, Office templates, email signature generators. We build the CD where the work actually happens.
Selected work
Finanzguru – Brand Design
A fintech brand that works inside a subway tunnel: campaigns, iconography and tone of voice for Finanzguru.
IKEA × AstraZeneca – Concept
Cross-brand concept: how would IKEA package a medical product? A conceptual brand experiment.
Velvet Soul Street – Corporate Design
Streetwear energy in a stitched wordmark: identity, packaging and stationery for a label.
Frequently asked
A full CD with logo, visual identity, stationery, templates and brand guidelines typically lands between €8,000 and €18,000. We finalise the scope after briefing, based on staff size, number of business units and complexity of applications.
10 to 16 weeks from kick-off to handover is realistic. If a [website](/en/leistungen/digital/webdesign) is built in parallel or multiple sub-brands are handled, the window extends.
Corporate design is the historically grown term for a company's visual presence, often centred on stationery and internal communication. Brand design is now used more broadly and covers strategy, visual identity and all touchpoints. In practice we build a system that meets both demands.
If the current logo, a house colour or an image style carries identity, we build on it. Otherwise we replace deliberately. A preceding [brand audit](/en/leistungen/strategie/brand-audit) clarifies what stays and what goes.
Yes. Briefings, workshops and handovers run fully remote. On-site visits for kick-off or management workshops are planned as needed, across Germany.
Start a project?
Tell me briefly what it is about — in a 30-minute first conversation we clarify whether and how we can work together.